Maximilian Altmeyer - Gamification, Persuasive Technology, Games

Doctoral Researcher


Scholar Profile

Research Interests

GamificationPersonalization of Gamified SystemsPersuasive TechnologyBehavior Change Support SystemsOlder AdultsCrowdsourcingGames

Open Thesis Topics

Gamewall instead of Paywall: Investigating Gameful Approaches when Interacting with Online Ads in the Context of Online News Websites

Today, online-platforms have the choice to either run advertising or to separate certain areas by paywalls and make them accessible only to paying members in order to achieve a certain profitability. When placing ads, the question is always whether users are aware of it or whether it is even prevented by the use of ad blockers.

In this thesis we want to investigate whether the use of gameful approaches (e.g. Games With A Purpose, Advergames or Gamification) can increase the acceptance of advertising (e.g. by allowing users to release paid content through interaction with advertising-based game content). In a first step, an online survey will be conducted to determine the acceptance of such approaches from the user's point of view. For this purpose, first game concepts have to be developed and presented in the online survey. In a second step, the most promising concept has to be implemented as a prototype and (in case of a master thesis) finally evaluated regarding user acceptance and economic viability.

The final thesis will be carried out in cooperation with the Media Group Saarbrücker Zeitung / Trierischer Volksfreund as practice partner. With its print and digital offerings, such as Saarbrücker Zeitung, Trierischer Volksfreund, the advertising journals, and FuPa, the Media Group realizes more than 26 million user contacts per month. 

Pascal Lessel and Maximilian Altmeyer will supervise the thesis.



  • Prior knowledge about user studies
  • Prior knowledge in the field of static analysis
  • Strong programming skills


Please send an application to containing the following information:

  • Planned start date of the thesis
  • Planned completion date of the thesis
  • Short motivational statement, why the topic of the thesis is interesting for you
  • A short summary of why you are a suitable candidate for the topic, especially with regard to the requirements
  • Your "Transcript of Records"
  • Exemplary, a game concept that would motivate you to turn off your ad blocker

In this thesis, the goal is to evaluate the potential for driver-app-based functionalities and processes to increase the driver experience and performance in last-mile grocery delivery services, using concepts from gamification, organizational psychology and related fields. This thesis is a cooperation with Urbeee and the Alexander von Humboldt Institut für Internet und Gesellschaft. 

Urbeee GmbH is a dynamic logistics start-up based in Berlin. Through our software and data driven approach we could secure one of the top 3 food retailers in Germany as a long-term customer with our last-mile grocery delivery service. Urbeee is now facing the challenge of expanding its delivery business and simultaneously keeping quality of service high. Our core software system enables our contractual delivery partners to improve efficiency in their operations ranging from order management to driver communication. As necessary IT infrastructure, every driver uses our Android based application on a daily basis to check in at the logistics facility, receive orders, among other functions. 

Urbeee offers to use and test the current system, visit and experience the logistics operations on site, conduct qualitative interviews with different individuals along the supply chain, and test newly developed functionalities in a closed but commercial environment


We expect the students to gather and analyze empirical data from current operations, to then apply theoretical concepts from gamification, organizational psychology and related fields during the development and testing process for new functionalities / processes with the aim of improving driver performance and well-being. A prototypical implementation of a system aiming at improving a drivers' experience and performance should be realized and evaluated.


  • Qualitative Interviews
  • Qualitative Analysis
  • Process Design
  • Mobile Development (Android)
  • Testing and Evaluation of implemented Interventions


  • Good analytical skills
  • Strong programming skills
  • Ability to work independently
  • You should be proficient in writing and speaking the german language


Please send a mail with the following information:

  • Your planned start and end date for the thesis
  • A short motivation for why you would like to work on this thesis (max. 0.5 pages), and why your abilities match the requirements mentioned above
  • Transcript of records

The thesis will be co-advised by Frederic Kerber






Open B.Sc. / M.Sc. Thesis Topics

If you are interested in doing a Bachelor's or Master's thesis in my area of interest, feel free to contact me. Please check the open topics at the top of this page beforehand (if there are any).

Finished Supervised Theses

  • A Gamified Approach To Motivate Sport-Enthusiasts Even Further (Bachelor, Nikodemus Schmidt)
  • The Role of Choice in Bottom-Up Gamification (Bachelor, Lea Verena Schmeer)
  • Manipulation of the Hard- and Software of a Streamer During Live-Streams (Master, Julian Sahner)
  • Gamified Ads: Enhancing User Experience and Product Recognition in Online Ads with Gamification (Master, Kathrin Dernbecher)
  • Investigating Relevant Game Elements for Different Player Types and Stages of Change in the Health Domain (Bachelor, Linda Muller)
  • The Encouragement of Walking with Gamified Mobile Applications - Development of a Research Prototype (Bachelor, Sarah Sterz)
  • Investigating the Effect of a Gamified Public Display to Encourage Physical Activity (Bachelor, Tobias Sander)
  • Implicit Assessment of Player Types (Bachelor, Marc Schubhan)
  • Shared Game Control and Group Coordination Elements (Bachelor, Vlad Hnatovskiy)
  • Users As Game Designers (Master, Dominic Buchheit)
  • Silver Cycling: Evaluating the Effectiveness of Persuasive Strategies to Promote Physical Activity among Older Adults (Master, Seyedmostafa Hosseini)
  • Nudging in Gamified Fitness Applications (Bachelor, Thierry Jegen)
  • Gamified Microtasks (Master, Berina Zenuni)
  • Tailoring Gamification to Encourage Physical Activity (Master, Subhashini Jantwal)

Ongoing Supervised Theses

I am currenlty advising 2 Bachelor's and 4 Master's theses:

  • Designing Persuasive Goals (Ongoing, Master)
  • Tangible Gamification  (Ongoing, Master; in collaboration with Donald Degraen)
  • Boosting self-efficacy with sabotaged gamification (Ongoing, Bachelor)
  • Sound Feedback in Gameful Applications (Ongoing, Master)
  • Effects of Personalizing Gameful Applications (Ongoing, Master)
  • Order Picking in Smart Warehouses (Ongoing, Bachelor; in collaboration with Frederic Kerber)


Academic Service

  • Reviewer: CSCW 2021, Entertainment Computing, CHI 2021 Papers, IEEE Transactions on Intelligent Transportation Systems, MDPI Multimodal Technologies and Interaction, CHI PLAY 2020 Papers (Special Recognition), DIS 2020 Papers, MobileHCI 2020 Papers, CHI 2020 Papers (Special Recognition), CHI 2020 Student Game Competition, CHI 2020 Late Breaking Work, IEEE Access, IMWUT, IEEE VR 2020 Conference Papers, IEEE AIVR 2019 Papers, International Journal of Human-Computer Studies (IJHCS), CHI PLAY 2019 (Special Recognition), Mobile-HCI 2019, CHI 2019 Late Breaking Work, IEEE VR 2019 Conference Papers, IEEE VR 2019 Journal Papers, CHI PLAY 2018 Papers, IUI 2018 Posters & Demos, CHI 2017 Papers and Notes, CHI PLAY 2017 Full Papers (Special Recognition), IMWUT (May 2017 round), IUI 2017 Long & Short Papers, IUI 2017 Posters & Demos
  • AC Member: CHI 2021 Late Breaking Work, CHI Play 2020 WiP, CHI 2020 Late Breaking Work, CHI 2019  Late Breaking Work
  • PC Member: IEEE AIVR 2020 Papers, IEEE AIVR 2019 Papers, IUI 2018 Demo/Poster
  • Web Chair: Ubicomp 2016, PerDis 2015, KI 2014


PDF Access to Selected Publications

Publications ()