Maximilian Altmeyer - Gamification, Persuasive Technology, Games

Doctoral Researcher


Research Interests

GamificationPersonalization of Gamified SystemsPersuasive TechnologyBehavior Change Support SystemsOlder AdultsCrowdsourcingGames

Open Thesis Topics

In this thesis, the goal is to evaluate the potential for driver-app-based functionalities and processes to increase the driver experience and performance in last-mile grocery delivery services, using concepts from gamification, organizational psychology and related fields. This thesis is a cooperation with Urbeee and the Alexander von Humboldt Institut für Internet und Gesellschaft. 

Urbeee GmbH is a dynamic logistics start-up based in Berlin. Through our software and data driven approach we could secure one of the top 3 food retailers in Germany as a long-term customer with our last-mile grocery delivery service. Urbeee is now facing the challenge of expanding its delivery business and simultaneously keeping quality of service high. Our core software system enables our contractual delivery partners to improve efficiency in their operations ranging from order management to driver communication. As necessary IT infrastructure, every driver uses our Android based application on a daily basis to check in at the logistics facility, receive orders, among other functions. 

Urbeee offers to use and test the current system, visit and experience the logistics operations on site, conduct qualitative interviews with different individuals along the supply chain, and test newly developed functionalities in a closed but commercial environment


We expect the students to gather and analyze empirical data from current operations, to then apply theoretical concepts from gamification, organizational psychology and related fields during the development and testing process for new functionalities / processes with the aim of improving driver performance and well-being. A prototypical implementation of a system aiming at improving a drivers' experience and performance should be realized and evaluated.


  • Qualitative Interviews
  • Qualitative Analysis
  • Process Design
  • Mobile Development (Android)
  • Testing and Evaluation of implemented Interventions


  • Good analytical skills
  • Strong programming skills
  • Ability to work independently
  • You should be proficient in writing and speaking the german language


Please send a mail with the following information:

  • Your planned start and end date for the thesis
  • A short motivation for why you would like to work on this thesis (max. 0.5 pages), and why your abilities match the requirements mentioned above
  • Transcript of records

The thesis will be co-advised by Frederic Kerber






Open B.Sc. / M.Sc. Thesis Topics

If you are interested in doing a Bachelor's or Master's thesis in my area of interest, feel free to contact me. Please check the open topics at the top of this page beforehand (if there are any).

Finished Supervised Theses

  • Designing Persuasive Goals (Ongoing, Master)
  • A Gamified Approach To Motivate Sport-Enthusiasts Even Further (Bachelor, Nikodemus Schmidt)
  • The Role of Choice in Bottom-Up Gamification (Bachelor, Lea Verena Schmeer)
  • Manipulation of the Hard- and Software of a Streamer During Live-Streams (Master, Julian Sahner)
  • Gamified Ads: Enhancing User Experience and Product Recognition in Online Ads with Gamification (Master, Kathrin Dernbecher)
  • Investigating Relevant Game Elements for Different Player Types and Stages of Change in the Health Domain (Bachelor, Linda Muller)
  • The Encouragement of Walking with Gamified Mobile Applications - Development of a Research Prototype (Bachelor, Sarah Sterz)
  • Investigating the Effect of a Gamified Public Display to Encourage Physical Activity (Bachelor, Tobias Sander)
  • Implicit Assessment of Player Types (Bachelor, Marc Schubhan)
  • Shared Game Control and Group Coordination Elements (Bachelor, Vlad Hnatovskiy)
  • Users As Game Designers (Master, Dominic Buchheit)
  • Silver Cycling: Evaluating the Effectiveness of Persuasive Strategies to Promote Physical Activity among Older Adults (Master, Seyedmostafa Hosseini)
  • Nudging in Gamified Fitness Applications (Bachelor, Thierry Jegen)
  • Gamified Microtasks (Master, Berina Zenuni)
  • Tailoring Gamification to Encourage Physical Activity (Master, Subhashini Jantwal)
  • Boosting self-efficacy with sabotaged gamification (Bachelor, Jan Larisch)
  • Sound Feedback in Gameful Applications (Master, Vladislav Hnatovskiy)
  • Tangible Gamification  (Master, Tobias Sander, in collaboration with Donald Degraen)
  • Order Picking in Smart Warehouses (Bachelor, Mohamad Saleh Al Mohamad, in collaboration with Frederic Kerber)

Ongoing Supervised Theses

I am currenlty advising 2 Bachelor's and 2 Master's theses:

  • Effects of Personalizing Gameful Applications (Ongoing, Master)
  • Digital Receipts in Retail (Ongoing, Bachelor; in collaboration with Frederic Kerber)
  • Gamification and Need Satisfaction (Ongoing, master)
  • Preventing Sedentary Behavior with a Gameful Intervention (Ongoing, bachelor)


Academic Service

  • Reviewer: Electronic Commerce Research and Applications, CHI 2022 Papers, OzCHI 2021, CHI PLAY 2021, CSCW 2021, Entertainment Computing, CHI 2021 Papers, IEEE Transactions on Intelligent Transportation Systems, MDPI Multimodal Technologies and Interaction, CHI PLAY 2020 Papers (Special Recognition), DIS 2020 Papers, MobileHCI 2020 Papers, CHI 2020 Papers (Special Recognition), CHI 2020 Student Game Competition, CHI 2020 Late Breaking Work, IEEE Access, IMWUT, IEEE VR 2020 Conference Papers, IEEE AIVR 2019 Papers, International Journal of Human-Computer Studies (IJHCS), CHI PLAY 2019 (Special Recognition), Mobile-HCI 2019, CHI 2019 Late Breaking Work, IEEE VR 2019 Conference Papers, IEEE VR 2019 Journal Papers, CHI PLAY 2018 Papers, IUI 2018 Posters & Demos, CHI 2017 Papers and Notes, CHI PLAY 2017 Full Papers (Special Recognition), IMWUT (May 2017 round), IUI 2017 Long & Short Papers, IUI 2017 Posters & Demos
  • AC Member: CHI Play 2021 WiP, CHI 2021 Late Breaking Work, CHI Play 2020 WiP, CHI 2020 Late Breaking Work, CHI 2019 Late Breaking Work
  • PC Member: ICSE2022 within the GAS 2022-track, IEEE AIVR 2021 Papers, IEEE COG 2021, IEEE AIVR 2020 Papers, IEEE AIVR 2019 Papers, IUI 2018 Demo/Poster
  • Web Chair: CHI PLAY 2022, Ubicomp 2016, PerDis 2015, KI 2014


PDF Access to Selected Publications

Publications ()